One of the biggest differences between being a team member and the team leader is that the leader ____.
A. has very little responsibility
B. shoulders most of the responsibility
C. has all of the responsibility
D. has no responsibility
Answer: B
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Good business communicators understand that ________
A) their message must influence anyone who might come across it B) their message must be able to reach their targeted audience C) being a good writer is the only way to reach your audience D) being a good listener is not necessary to understand audience concerns E) being a good reader is vital, as it is the only way to gain insights into audience concerns
Answer the following statement(s) true (T) or false (F)
1. Psychographic segmentation divides the market according to aspects of the product use, including volume and brand loyalty. 2. The marketing mix is composed of product, price, distribution, and promotion. 3. A firm must first determine the target market and then develop an appropriate marketing mix. 4. Economic conditions, competition, and technology are the only essential elements in the marketing environment. 5. The process of purchasing an expensive sports car involves extensive decision making.
Which of the following is not an express warranty?
a. Restating facts or market figures about a product. b. The opinion of an expert in a certain field regarding a product in that field. c. A statement of the product specifications. d. The seller's opinion of the value of goods.
All of the following are advantages of using a distribution center except
A. more accurate sales forecasts are possible. B. it is easier to avoid running out of stock or having too much stock. C. retailers need to keep less merchandise in the store as inventory if the stores get frequent deliveries. D. customers know they are dealing with a more sophisticated and financially well-off operation if the firm uses a distribution center. E. use of a distribution center saves money since the storage space at a distribution center is generally less expensive than that of a store.