If you were giving an informative speech to a general audience about digital encryption, the most important factor to consider when analyzing your audience would probably be the
A. size of the audience.
B. knowledge of the audience about the topic.
C. physical setting for the speech.
D. attitude of the audience toward the speaker.
E. group membership of the audience.
Answer: B
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Which of the following is used a basis for advertisers’ demographic segmentation of audiences?
a) Age b) Education c) Income d) All of the above
If audiovisual aids are good enough, they can be substituted for facts and accuracy
Indicate whether the statement is true or false
The ____________, signed into law in 1998, limits the actions of sites aimed at kids under 13
a. Communications Decency Act b. Telecommunications Act c. Electronic Communications Privacy Act d. Children's Privacy Protection Act
Gross rating points (GRPs) are found by doing which of the following?
a) Contacting the Federal Communication Commission b) Multiplying a station's reach by its average frequency c) Searching databases of one of the many reputable GRP firms d) GRPs are promotional hyperbole, with no standard way of finding them