__________________ is the development of new or improved goods or services that are sold to meet customer needs.
a. Product innovation
b. Exploratory innovation
c. Exploitative innovation
d. Process innovation
a. Product innovation
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Norman was recognized as the best Albertons' employee of the year. His name, along with the names of other winners, is engraved on a plaque that is prominently displayed in the store. This is an example of
A. management by objective. B. an extrinsic reward. C. an intrinsic reward. D. management by exception. E. job enrichment.
Which approach to measuring brand equity focuses on the ability of a brand to charge a higher price than the price charged by an unbranded equivalent?
A) revenue premium metrics B) financial market metrics C) product-market outcomes metrics D) equity-identity metrics E) customer mind-set metrics
Aspen manages a team of sales representatives who have all chosen careers in sales because it allows them to make a living interacting with and helping people
One of the biggest sources of internal motivation for her sales team is most likely the ability to: A) convince people to buy products they don't need B) solve their customers' problems C) ask people to spend money on sports equipment D) discount prices when they need to make a sale E) explore sports they would otherwise not have tried
All of the following are change levers that Robert Simon suggests focusing on except:
a. Interactive controls b. Diagnostic controls c. Alignment metrics d. Belief systems