The Consumer Product Safety Commission conducts research on the safety of individual consumer products and maintains a clearinghouse on the risks associated with various products
a. True
b. False
Indicate whether the statement is true or false
True
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Ali is old enough to have developed the capacity for mental scripts. Which of the following scenarios demonstrates enactment of a mental script?
a. An uncle gives Ali a present, and Ali says, “Thank you.” b. His mother smiles at him, and he smiles back. c. Ali recognizes that others might feel bad even though he feels good. d. A stranger appears, and Ali tries to crawl away from him.
Cecilia used to spend a lot of time clipping coupons to save money at the grocery store. Since she got a smartphone, however, she now has apps that not only bring her coupons, but also help her create grocery lists, find recipes, and search for deals. This is an example of how the external factor of ________ influences the marketing environment.
Fill in the blank(s) with the appropriate word(s).
Match each term with the correct statement below.
a. convenience products b. shopping products c. specialty products d. primary-demand advertising e. institutional advertising f. contest 1. Products that buyers are willing to go to considerable trouble to obtain 2. An organization desires to build goodwill and a favorable public image rather than promote a specific product 3. Products that people buy frequently and without much thought or effort. 4. Products that people will buy after some time and effort; comparison shopping. 5. A method of sales promotion in which consumers compete for prizes based on some skill
What is an independent data mart?
What will be an ideal response?