Which of the following types of computer is used for weather forecasting on a national or worldwide scale?
A) Mainframe
B) Server
C) Minicomputer
D) Supercomputer
E) PC
D
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Give an example from the chapter of a company/organization that benefited from "management walking around."
What will be an ideal response?
Marketers should regard a complaint and suggestion system as
a. a way for dissatisfied customers to get rid of their frustrations b. a way to reduce negative word-of-mouth and engender loyalty c. a survey approach for target audience satisfaction d. a substitute for survey research of target audience satisfaction e. a source of negative information that could lead to employee reprimands
Diversity sets the stage for problems in the workplace, which may include
a. prejudice. b. stereotyping. c. sexual harassment. d. all of these choices.
What are the three components that are analyzed as part of the situation analysis section of the marketing plan?
What will be an ideal response?