In addition to the tactics used by the Family Channel to promote the pledge and encourage intervention in bullying situations, what other tactics would you recommend?

What will be an ideal response?


Students might benefit from studying the list of traditional tactics in Chapter 9.
Additional tactics could include radio actualities, satellite media tours, guest
editorials, and additional special events.

Communication & Mass Media

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Each organization has its ways of doing things, which constitutes its organizational culture. Which of the following is NOT true of organizational culture?

A. Employees hold beliefs and values governing their behaviour. B. Employees develop shared interpretation of organizational reality. C. Subsidiaries of the same organization operating in different countries have exactly same values. D. Organizational culture gives employees a sense of identity.

Communication & Mass Media

Identify and explain the three different types of ethnography based on the researcher’s role. Explain a benefit and drawback for each type.

What will be an ideal response?

Communication & Mass Media

Given that all cultures have distinct beliefs, values, norms, and social practices, it follows that

A) symbols do not have universal interpretations. B) the interpretations will not have the same degree of favorability. C) judgements of competence are often influenced by a person's cultural background D) all of the above.

Communication & Mass Media

The idea that rhetorical action in not a one-shot event but a process is related to the rhetorical purpose of

A) explaining. B) formulating belief. C) initiating action. D) maintaining action.

Communication & Mass Media