Explain how a market follower can gain advantage from a market leader

What will be an ideal response?


The market leader often bears the huge expenses of developing new products and markets, expanding distribution, and educating the market. By contrast, the market follower can learn from the leader's experience. It can copy or improve on the leader's products and programs, usually with much less investment.

Business

You might also like to view...

The last depression in the United States occurred in

A. the 1900s. B. the 1930s. C. the 1960s. D. the 1990s.

Business

________ is a pleasant feeling resulting from the perception that one's job fulfills or allows for the fulfillment of one's important job values.

A. Social support B. Job complexity C. Job satisfaction D. Fair representation E. Employee engagement

Business

There are many definitions or descriptions given to financial failure. Which of the following does not appear to be a reasonable definition or description:

a. refinancing of bonds payable. b. liquidation. c. deferment of payments to short-term creditors. d. deferment of payments of interest on bonds. e. deferment of payments of principal on bonds.

Business

In the stages of career development, the ______ stage is the period of time during which the individual becomes concerned with building a skill set, developing work relationships, and advancing and stabilizing their career.

A. disengagement B. establishment C. exploration D. maintenance

Business