If a paper manufacturer merged with a printing company, it would be a:
A) Vertical merger.
B) Horizontal merger.
C) Product extension merger.
D) Conglomerate merger.
E) Market extension merger.
A
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Jill Nolte is a director of Accucomp Limited. It becomes insolvent. For which of the following would Nolte be personally liable?
A) Amounts due from failure to pay for goods ordered by Accucomp B) For injury to a customer caused by the negligence of an Accucomp employee C) For income tax deducted from employee wages but not sent to the government. D) Both A and C E) All of the above
Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Adidas.
A. price B. good C. product D. promotion E. distribution
John Harrington operates a business that almost always hires skilled workers who are college graduates; currently, however, his business does have a part-time opening for an unskilled worker. Harrington is considering hiring an uneducated welfare recipient instead of a student from the local university. Apply the "Guidelines for Analyzing a Contemplated Action" to this problem
Which of the following statements about the product life cycle (PLC) is true?
A. The PLC concept encourages marketing managers to think reactively. B. Marketers do not yet understand the relationship between the adopter categories and the stages of the PLC. C. There are as many new buyers in the maturity stage of the PLC as in the growth stage. D. The PLC is especially useful as a predicting tool. E. Just as there are five adopter categories, there are five PLC stages.