Which of the following is most likely to stimulate customer loyalty?
A. Coupons
B. Sweepstakes
C. Frequent-user incentives
D. Samples
E. Premiums
Answer: C
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A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.
A. benefit segmentation B. geographic segmentation C. psychographic segmentation D. a multiattribute model E. demographic segmentation
Which of the following is a disadvantage of the Computer Aided Software Engineering (CASE) approach?
a. source code produced by CASE tools is less efficient than code written by a skilled programmer b. alternative designs cannot be reviewed prior to implementation c. system users are reluctant to become involved with the CASE approach d. maintenance costs are increased
Duties may be used to
A. reward compliant manufacturers. B. increase government expenditures. C. stimulate imports. D. encourage local input.
Answer the following statement(s) true (T) or false (F)
1. Line managers play an important role in determining training needs within an organization. 2. For the HR managers, technical skills are the easiest of the major skills to develop. 3. A manager with conceptual skill can focus on the intricate business details of the department, division, or organization, but cannot see “the big picture.” 4. HR professionals must have knowledge of the organization and its strategies if they are to contribute strategically. 5. In the 21st century HR office, HR managers will need to be more empathetic.