A friendly merger of two corporations is not considered an acquisition
Indicate whether the statement is true or false
FALSE
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Which of the following media were traditionally used by consumer products companies?
A) TV advertising B) podcasts advertisements C) Internet advertisements D) interactive advertisements
Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi is trying to change consumers' attitudes toward its soft drinks by
A. changing the perceived importance of a specific attribute. B. providing stimulus generalization. C. changing beliefs about the extent to which a brand has a specific attribute. D. adding a new attribute. E. reducing perceived risk.
Please fill the gaps in this quote about social enterprises’ success, by John Elkington. “Social enterprises’ success often depends upon their ability to satisfy the three-pronged fork of ___________, _________ ___________, and _______ __________.”
Fills the gaps in the following sentence.
A coworker is crafting a sales message and asks for your advice. What tips can you share for the opening? Check all that apply.
a. Use a testimonial. b. Create a personalized action setting. c. Avoid using the receiver's name. d. Don't waste time on the visual appearance of the message.