Ongoing and reciprocal messages are characteristic of
A. noise.
B. feedback.
C. mass communication.
D. interpersonal communication.
Answer: D
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Which of the following theories best applies to shopping-around interviewees?
A. inoculation theory B. dissonance theory C. identification theory D. None of the answers is correct.
Demographics comprise the value statements you can make about audience lifestyles, likes and dislikes
a. True b. False
Which statement best reflects why experts believe we put our trust in nonverbal communication over verbal communication?
A. People have a harder time controlling nonverbal signals than verbal ones. B. People don't care about what nonverbal signals they are sending out. C. We can ignore a conflict between nonverbal and verbal messages. D. We receive fewer nonverbal messages than verbal ones.
What is it called when mass media communicate cultural values to different cultures?
A) contemporary transmission B) historical transmission C) role modeling D) cultural Imperialism