Ongoing and reciprocal messages are characteristic of

A. noise.
B. feedback.
C. mass communication.
D. interpersonal communication.


Answer: D

Communication & Mass Media

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What is it called when mass media communicate cultural values to different cultures?

A) contemporary transmission B) historical transmission C) role modeling D) cultural Imperialism

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Demographics comprise the value statements you can make about audience lifestyles, likes and dislikes

a. True b. False

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Which statement best reflects why experts believe we put our trust in nonverbal communication over verbal communication?

A. People have a harder time controlling nonverbal signals than verbal ones. B. People don't care about what nonverbal signals they are sending out. C. We can ignore a conflict between nonverbal and verbal messages. D. We receive fewer nonverbal messages than verbal ones.

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Which of the following theories best applies to shopping-around interviewees?

A. inoculation theory B. dissonance theory C. identification theory D. None of the answers is correct.

Communication & Mass Media