What is it called when mass media communicate cultural values to different cultures?
A) contemporary transmission
B) historical transmission
C) role modeling
D) cultural Imperialism
Answer: A
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When speaking in the oral style, you may use contractions,
colloquial expressions, and even incompletesentences. Indicate whether the statement is true or false
Advertising equivalency is a technique used by PR professionals a. to estimate the value of a press release using the industry standards of printadvertising
b. to estimate the value of a video press release using the industry standardsof TV advertising. c. that is not a generally accepted business practice. d. all of the choices.
One of the earliest influences on the field of communication was _____
a. rhetoric b. psychology c. sociology d. religion
When a PR firm actively combines public relations, marketing, advertising, and promotion into a more or less seamless communication campaign that is as at home on the web as it is on the television screen and magazine page, it is engaging in
A. PR convergence. B. integrated marketing communications. C. full-service public relations. D. greenwashing.