What are some of the primary benefits of transnational strategies?
What will be an ideal response?
A multinational firm following a transnational strategy strives to optimize the trade-offs associated with efficiency, local adaptation, and learning. It seeks efficiency not for its own sake but as a means to achieve global competitiveness. It recognizes the importance of local responsiveness but as a tool for flexibility in international operations. Innovations are regarded as an outcome of a larger process of organizational learning that includes the contributions of everyone in the firm. A core tenet of the transnational model is that a firm's assets and capabilities are dispersed according to the most beneficial location for a specific activity. Thus, managers avoid the tendency to either concentrate activities in a central location (as with a global strategy) or disperse them across many locations to enhance adaptation (as with a multidomestic strategy).
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The need-satisfaction sales approach:
A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs B) requires the two organizations to develop a common mission C) requires employees from the selling organization to analyze the buyer's business D) uses specific statements (stimuli) to elicit specific responses from customers
Which of the following is true of the net marketing contribution of a firm?
A) It sets a benchmark to gauge improving or deteriorating marketing profitability. B) General and administrative expenses are included to assess the net marketing contribution. C) It is an internal in-process financial metric. D) It is equal to the revenues of the firm. E) It includes all operating expenses.
Conversion costs per equivalent unit will be same under both FIFO and average costing methods
Indicate whether the statement is true or false
Location planners use a site evaluation to determine how to design store layouts
Indicate whether the statement is true or false