The process of producing meaning from a source's message is known as ________

A) channeling
B) decoding
C) encoding
D) translating
E) message selection


Answer: B

Communication & Mass Media

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Mary purchased a bottle of perfume because she liked the floral and sweet scent. The scent of her perfume is the ________, and the feminine and romantic association she makes with the scent is the __________.

a. signified; signifier b. semiotics; sign c. signifier; signified d. sign; semiotics

Communication & Mass Media

According to the contingency theory of conflict management, what is the stance of public relations?

A) It depends upon a number of factors. B) It is symmetrical. C) It is cooperation. D) It is advocacy. E) It is consistent.

Communication & Mass Media

While hearing only requires physical ability, listening requires knowledge, skills, and

a. physiological ability. b. psychological ability. c. motivation. d. interpretation. e. attentiveness.

Communication & Mass Media

"To inform my classmates about organic gardening" is an

example of a __________. Fill in the blanks with correct word

Communication & Mass Media