There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?
A. form prospective buyers into market segments
B. develop a market-product grid and estimate size of markets
C. take marketing actions to reach target markets
D. create product groupings
E. identify market needs
Answer: B
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Which is a technique that service desks can use to ensure that e-mail communications are handled efficiently and effectively?
A. Provide analysts with e-mail etiquette training and guidance. B. Ensure that all customers are using the same e-mail package. C. Integrate e-mail packages and telephone systems. D. Use e-mail routing systems.
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A. extendibility B. accessibility C. dependability D. compatibility E. comparability
When you give the speaker your undivided attention, you
A) actually give the speaker's comments your undivided attention. B) focus on how the talk is delivered. C) focus on how interesting the speaker is. D) check to see whether the speaker maintains eye contact with the audience. E) focus on how well groomed and relaxed the speaker is.