Marketing planning and ______ are closely linked in successful companies.
A. communication
B. market share
C. human resources
D. implementation
E. production
Answer: D
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Which of the following is true of international divisions that are structured as geographical organizations?
A) Geographical organizations are operating units under the export department. B) Geographical organizations are usually formed to implement whole-channel supply chains. C) Geographical organizations are managed by product managers, each responsible for different product groups. D) Geographical organizations are inadequate if the firm moves into joint ventures or direct investments. E) Geographical organizations are managed by country managers responsible for salespeople, distributors, and licensees in their respective countries.
Lexis-Nexis is an example of what type of research?
a. Descriptive research b. Explanation research c. Focus group research d. Secondary research e. Quantitative research
Interpreting, applying and resolving conflicts that arise under a union contract is called:
A. Contract negotiations B. Past practice C. Mediation D. Contract administration
According to social identity theory, the more a leader identifies with the leadership role, the more ________ the leader will feel when acting as a leader.
a. hubristic pride b. authentic c. egotistical d. conformity pressures