Financial managers should consider taking ________ financial risk when operating risk is high, but may consider taking ________ financial risk when operating risk is low
A) less; less
B) less; more
C) more; more
D) more; less
B
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In a(n) ________ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members
A) direct B) contractual vertical C) horizontal D) corporate vertical E) administered vertical
Which of the following is an advantage of using digital catalogs?
A) lists the phone numbers of interested prospects B) coordinates with direct-response television ads C) points customers to the nearest kiosk D) eliminates printing and mailing costs E) creates emotional contact with customers
Which of the following is NOT characteristic of what American workers have faced recently?
A) lagging wages even amid an economic recovery B) widened gap between executive compensation and pay of common workers C) actions by management that increase loyalty D) corporate emphasis on globalization
Which of the following efforts is used by progressive marketers to improve the quality of the prospecting process?
A) Shorten the sales cycle by quickly determining which new prospects are qualified. B) Reduce the number of prospects who board the "Ferris wheel." C) Avoid the temptation of developing quality standards, which disrupts the prospect flow. D) Increase the use of telemarketing efforts to identify likely prospects. E) Make more cold calls to increase the volume and quality of prospects in the pipeline.