Your relationship with the cashier at a store is role-based and would likely be classified as
a. interchangeable.
b. unique.
c. important.
d. close
Ans: a. interchangeable.
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FoodMeg, Inc. plans to increase awareness of itsfood products with the same type of campaignthe company launched earlier in the year—one without social media attention. The campaign would fail mainly as a result of
a. a lack ofa concrete change in the awareness plan. b. a lack of a production/distribution mechanism. c. insufficient media attention for the campaign. d. not setting up of aspecific timeframe for the awareness plan.
William Paley became convinced of the potential of radio advertising rights after he did which of the following?
A. He founded the CBS radio network. B. He made good money selling radio ads. C. He used radio advertising for his family’s cigar company. D. He saw radio advertising revenues superseding print ad revenues of the time.
In an enthymeme, one of the premises or the conclusion is implied but not expressed
Indicate whether the statement is true or false
Communication research from the social science perspective
A. is empirical. B. is the discovery of answers to questions through the application of scientific and systematic procedures. C. uses quantitative and qualitative methods. D. is based on the assumption that research can uncover patterns. E. all of the above.