"Getting only seven hours of sleep, the average amount of sleep people get, is equivalent

to performing with a blood alcohol level of .05".

Used at the beginning of a speech on
sleep deprivation, this attention getter is an example of a ________ statement.


Fill in the blanks with correct word


startling

Communication & Mass Media

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Aristotle referred to a speaker's image or reputation as a. topoi

b. pathos. c. logos. d. ethos.

Communication & Mass Media

Jillian, the CEO of Pine, Inc., is being interviewed by a TV anchor about a brand-new cellular phone her company recently launched. After asking a few questions about the phone specs, the anchor decided to go a step further by asking about the company’s economic status. Jillian was not prepared for such a question. What step should Jillian take?

a. Repeat or rephrase the question b. Use organizational signposts c. Listen carefully and nonjudgmentally d. Neutralize hostile questions

Communication & Mass Media

The deliberate and systematic attempt to shape perceptions and direct behavior to obtain a response that furthers the desired intent of apublicist is known as

a. propagandas. b. persuasions. c. emotional appeals. d. third-party endorsements.

Communication & Mass Media

A(n) __________ occurs when we falsely believe that a relationship partner has incompatible goals or is interfering with our attainment of our goals

Fill in the blank with correct word

Communication & Mass Media