A professor asking questions about an assigned case study and its practical applications in computer software design is NOT an interview.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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_______ is a crucial part of crafting a good public relations strategy.

A. Lobbying B. Branding C. Advertising D. Marketing

Communication & Mass Media

The New Journalism of the nineteenth century included _______________

a) a focus on investigative reporting b) sensational news c) crusades against government scandals and corruption d) All of the choices

Communication & Mass Media

Public relations instructor and consultant Don Bates maintains that everything written for PR purposes must include what element?

a. 5 Ws and H b. compelling headline of 20 letters or less c. concrete call to action d. boilerplate

Communication & Mass Media

Nonverbal communication occurs within a single channel, whereas verbal communication uses many channels.

a. True b. False

Communication & Mass Media