To compute departmental operating income, it is necessary to determine the gross profit and the operating expenses of each department
a. True
b. False
Indicate whether the statement is true or false
True
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When social media is used for marketing purposes, the main goal is to _____
A) engage the audience B) give the audience something of value C) make the audience trust the company D) motivate the browser to return to your site E) inspire browsers to become customers
Only in an environment of mutual trust can honest, open, two-way communication occur
Indicate whether the statement is true or false
Benchmarking involves
A. checking whether a company has achieved more of its financial and strategic objectives over the past five years relative to its direct competitors. B. studying whether a company's resource strengths are more/less powerful than the resource strengths of rival companies. C. studying how a company's competitive capabilities stack up against the competitive capabilities of selected companies known to have world-class competitive capabilities. D. comparing the best practices in one industry against the best practices in another industry. E. comparing how different companies perform various value chain activities and then making cross-company comparisons of the costs and effectiveness of these activities.
In conversation with a Korean businessperson who speaks English fairly well, Meaghan discovers that much of what she has just said was not understood by the Korean. In continuing the conversation, Meaghan should
A) speak more slowly and loudly. B) discontinue the conversation until an interpreter can be found. C) keep a stern, unsmiling face to show she's serious about the conversation. D) accept blame for the misunderstanding and use simpler language.