Evaluating information found on the Internet is relatively easy, since it is controlled by
professionals.
Indicate whether the statement is true or false
FALSE
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Which is the hardest media literacy guideline to follow?
a. Making cross-channel comparisons b. Becoming more skilled at designing messages c. Not taking privacy for granted d. Taking personal responsibility
Unlike input channel I/Os, when effects are added at the output bus, the effect is not equally applied to all signals on that bus
a. TRUE b. FALSE
Which scenario best illustrates the influence of commitment on topic selection?
A. Martine read an article on the Internet about DNA ancestry tests and decided they would make a good subject for her presentation. B. Joaquim encountered an article about short selling in financial markets and thought a presentation on the practice would interest his classmates. C. Calista focused on homelessness as a topic for her presentation after seeing a report on television about a local homeless shelter. D. Mario decided to make the topic of his presentation his experience volunteering as an English tutor for immigrants at a local community center.
In the early days of Apple computer, employees often talked about the way in which co-founder Steve Jobs would interview potential employees interested in joining the first Macintosh team. He would ask questions such as “how many times have you taken acid?” and “when did you first lose your virginity?” Supposedly to weed out the wimps who were no good at thinking on their feet. It has
also been said that when Jobs interviewed John Sculley, than CEO of Coca-Cola to take over Apple, he asked him "Do you really want to sell sugared water for the rest of your life or do you want to change the world. This communication strategy, which is used to build group loyalty and organizational identity is called ____________. A. sacred stories B. group ritual C. carrot and stick strategy D. management culture E. relational talk