The first question an organization should ask itself when developing a values statement is:

A) How much money do we want to make?
B) Why should be care about our customers?
C) What is in it for us?
D) How can we win the respect of others?
E) Why are we in business?


Answer: E

Communication & Mass Media

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According to philosopher and educator Alexander Meiklejohn, what is the main rationale behind free speech in America?

What will be an ideal response?

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What type of conflict is it when John says, "Just because you are the chair of the group doesn't give you the right to railroad this decision?" Frank snaps, "You are just jealous because you want to be the chair."

A. Pseudo-conflict. B. Simple conflict. C. Ego conflict. D. Issue conflict

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All of the following are guidelines for the ethical use of persuasive evidence except

a. acknowledge disagreement among experts. b. do not withhold or distort important evidence. c. do not use evidence just to support your position. d. use evidence that can be verified by experts.

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Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________

A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C

Communication & Mass Media