The purpose of profitability control is to ________
A) examine whether the planned results are being achieved
B) examine where the company is making and losing money
C) evaluate and improve the spending efficiency and impact of marketing expenditures
D) examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
E) understand the efficiency of the sales force, advertising, sales promotion, and distribution
B
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As Rhonda discussed Sean's upcoming vacation plans with him, she said, "I know it is a big decision for you, and you want to be sure that the Great America Adventure Tour that you have opted for is the right decision for you. Why don't we list the pros and cons? On the positive side, the tour will allow you to see a unique side of the country. Now, what do you see on the negative side?" This is a partial example of the ________ method of obtaining commitment.
A. balance sheet B. probing C. emotional close D. assumptive E. benefit-in-reserve
Beatrix is giving a one-way presentation in her organizational behavior class on communication. The other students in the class are which of the following in the Shannon–Weaver model of communication?
A. message B. encoder C. sender D. decoder
In 1943, psychologist Abraham Maslow made which of the following suggestions?
A) Advertising has virtually no effect on purchase decisions. B) Humans fulfill basic needs before satisfying more complex ones. C) Subliminal marketing messages could get consumers to buy more. D) Psychological warfare techniques could be used in public relations. E) Marketing messages work only on consumers who feel good about themselves.
Which of the following is part of the second stage in the process of moving from powerlessness to empowerment?
A) Feedback B) Job enrichment C) Feelings leading to powerlessness D) Reinforcement