________ that influence pricing decisions include the nature of the market and other environmental factors.
A) Internal factors
B) Value factors
C) External factors
D) Target factors
E) Domestic factors
C) External factors
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Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A) marketing environment B) marketing orientation C) strategic planning D) target markets E) marketing mix
Knowledge workers need selling skills to communicate information to consumers
Indicate whether the statement is true or false
Non-profit businesses can benefit from the establishment of a formal customer retention
program because: a. non-profit businesses may not have the added motivation from providing monetary awards. b. customers are continuously re-evaluating how they spend their time and money. c. both of the above. d. neither of the above.
Kelly, Lars, and Mona agree to be partners in Neighborhood Delivery Service (NDS), splitting the profits equally. Kelly contributes 67 percent of the capital. When NDS is dissolved, its liabilities are greater than its assets. The losses are paid by
A. all of the partners in proportion to their capital contributions. B. all of the partners in proportion to their shares of the profits. C. Kelly because she contributed most of the capital. D. Lars and Mona because they contributed the least of the capital.