Discuss mental impalpability and provide an example of a strategy in advertising used by a firm to overcome mental impalpability
What will be an ideal response?
Mental impalpability refers to the complexity, multidimensionality, or novelty of a service such that it is difficult for consumers to understand what the experience of using the service will be like and what benefits will result. An example of a firm that utilizes advertising strategies to combat mental impalpability is Accenture, who uses a golfing situation with Tiger Woods as a metaphor for the high-performance business that Accenture can provide.
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During a presentation, a speaker should:
a. stay on the speaker's side of the "glass wall" b. plan to do all the talking while the audience does all the listening c. both of the above d. none of the above
Societal collectivism refers to the degree to which:
A. individuals express pride, loyalty, and cohesiveness in their organizations or families. B. individuals in organizations or societies are confrontational. C. organizational and societal institutional practices encourage and reward collective distribution of resources and collective action. D. individuals in organizations or societies encourage and reward individuals for being fair.
Under FIFO, the most recent costs are assigned to ending inventory.
Answer the following statement true (T) or false (F)
McGuire Company acquired 90 percent of Hogan Company on January 1, 2019, for $234,000 cash. This amount is reflective of Hogan's total acquisition-date fair value. Hogan's stockholders' equity consisted of common stock of $160,000 and retained earnings of $80,000. An analysis of Hogan's net assets revealed the following: Book Value Fair ValueBuildings (10-year life)$10,000 $8,000 Equipment (4-year life) 14,000 18,000 Land 5,000 12,000 ??Any excess consideration transferred over fair value is attributable to an unamortized patent with a useful life of 5 years.?In consolidation at January 1, 2019, what adjustment is necessary for Hogan's Land account?
A. $6,300 decrease. B. $6,300 increase. C. $7,000 decrease. D. $7,000 increase. E. No adjustment is necessary.