Bonds usually sell at a premium
a. when the market rate of interest is greater than the stated rate of interest on the bonds.
b. when the stated rate of interest on the bonds is greater than the market rate of interest.
c. when the price of the bonds is greater than their maturity value.
d. in none of these cases.
B
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Redbox uses the large amount of data that it collects at its video and game rental kiosks to determine ways to improve customer retention and to encourage multiple rentals at the same time. The chain is using
A. quantitative decision making. B. data correlation. C. heuristics. D. business analytics. E. the Delphi technique.
In a _________ culture, if an employee asks a manager for a raise and the answer is no, the manager might say, “That could be difficult.”
A. collectivistic B. closed C. low-context D. high-context E. None of these are correct.
Which of the following statements best describes marketing public relations?
A) MPR is difficult to integrate into a marketing strategy. B) Firms with low credibility use MPR relations the most. C) MPR is the least effective promotional tool. D) MPR outcomes are not always under the control of the marketer. E) MPR is significantly more expensive than advertising to implement.
Which of the following purposes of contracting discusses the notion of handling sensitive information and the necessity to understand and clarify these concerns?
a. To create an environment in which consultation can succeed by agreeing on mutual roles and needs b. To clarify how the client and consultant will interact c. To plan next steps d. To clarify confidentiality needs