Radio initially offered advertisers _______________

a) a chance to reach audiences outside of major metropolitan markets
b) few opportunities for advertising due to frequent news programs
c) challenges due to competition with print media.
d) direct access to home audiences


Answer: D

Communication & Mass Media

You might also like to view...

Your friend, Alphonso, does not believe he needs to go to college to get a good job after high school. How would you persuade him that taking an interpersonal communication class would be helpful for him?

What will be an ideal response?

Communication & Mass Media

Research indicates that poor eye contact

a. does not affect audience comprehension b. has a negative impact on audience comprehension c. actually forces listeners to pay more attention to a speech d. neither helps nor hurts a speaker

Communication & Mass Media

For a speech advocating a zero tolerance policy for guns in schools, the _____ organizational pattern would seem most appropriate

A) spatial B) chronological C) topical D) problem-solution

Communication & Mass Media

Abstract words are more likely to be remembered by an audience than concrete words.

Answer the following statement true (T) or false (F)

Communication & Mass Media