In terms of marketing, Chipotle:
A) relies almost entirely on social media, such as Facebook and specialty Mexican sites
B) relies on advertising to inform consumers about the restaurant
C) uses primarily alternative marketing methods
D) relies more on word-of-mouth communication and an online presence than advertising
D
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What are some of the primary benefits of transnational strategies?
What will be an ideal response?
A low price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________
A) low-price trap B) relative-market-share trap C) shallow-pockets trap D) target-market-share trap E) fragile-market-share trap
A dishonored note means the payee's entry includes a
a. credit to Accounts Receivable. b. debit to Interest Expense. c. debit to Notes Receivable. d. credit to Interest Income.
Jacob, an employee at Optimania Inc, is in charge of designing the presentation visuals for an upcoming formal presentation. Which of the following formatting guidelines should he follow to make the presentation effective?
A) ?He should use at least four colors on a slide. B) ?He should use warm colors or brighter shades of cool colors. C) ?He should use delicate, decorative, or condensed fonts. D) ?He should use capital letters sparingly.