When is a strategic alliance most likely to be unsuccessful?
What will be an ideal response?
Strategic alliances suffer from some drawbacks. Anticipated gains may fail to materialize due to an overly optimistic view of the synergies or a poor fit in terms of the combination of resources and capabilities. When outsourcing is conducted via alliances, there is no less risk of becoming dependent on other companies for essential expertise and capabilities-indeed, this may be the Achilles' heel of such alliances. Moreover, there are additional pitfalls to collaborative arrangements. The greatest danger is that a partner will gain access to a company's proprietary knowledge base, technologies, or trade secrets, enabling the partner to match the company's core strengths and costing the company its hard-won competitive advantage.
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Omnichannel is a multichannel selling approach in which a single retailer provides a seamless customer shopping experience from computer, mobile device, or brick-and-mortar store.
Answer the following statement true (T) or false (F)
Which of the following is NOT an example of what a pharmaceutical salesperson should say immediately after dealing with a prospect's objection?
A. "Wasn't that what you wanted to hear?" B. "That solves that inventory problem, doesn't it?" C. "Have I adequately clarified our credit policies?" D. "Shall I write up your order now?" E. "With that issue of product safety settled, don't you think that we can go ahead?"
Which of the following statements is true about the naming strategies for products sold in the global market?
a. A one-brand-name strategy is useful when a company markets mainly one product. b. An advantage of using different brand names in different markets is greater identification of the product from market to market. c. A one-brand-name strategy reduces the ease of coordinating promotion from market to market. d. A disadvantage of using different brand names in different markets is that it does not support localization.
Peer review is a process in which research analysis is reviewed by:
A. policy makers who will use the study's findings to make decisions. B. the participants of the study who received the placebo. C. key informants who are being studied. D. managers who commission the study. E. external qualitative methodology and topic area specialists.