The Gap, Inc. has targeted teenagers and young adults in need of casual clothes, and through its GapKids stores, the parents or guardians of infants through 12-year-olds. This is an example of:
A) market segmentation.
B) a collaborative effort between the company and its customers.
C) a needs assessment.
D) a mission statement.
A
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A typical company's supply chain costs can represent more than ____ percent of assets.
A. 50 B. 80 C. 60 D. 20 E. 35
Give examples of product/market objectives in terms of technological leadership, social contribution, and strengthening of national security.
What will be an ideal response?
Katrina checks her e-mail messages ____ at 8 a.m. and 4 p.m
A) everyday B) every day C) every-day
Hyatt Hotels has installed automated check-in machines at some of its hotels. To check in and get a room key, guests insert a credit card into the machine. A guest using Hyatt Hotel's automated check-in machine is playing the role of a:
A. Productive resource B. Competitor C. Customer mix manager D. Contributor to quality and satisfaction E. Recruiter