A detailed quarterly plan that states how many units of product each salesperson on the team needs to sell per month is an example of a(n) ________
A) business plan
B) financial plan
C) strategic plan
D) functional plan
E) operational plan
E
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Customers are likely to put up with poor-quality products only if your organization is
A. underperforming in innovation. B. using computerized customer service. C. the only one of its kind. D. in a very competitive industry. E. lacking strong environmental policies.
Contingent reward uses ______ reinforcement, whereas management by exception uses ______ reinforcement.
A. negative; positive B. neutral; negative C. positive; negative D. positive; neutral
Which of the following is the best advice about business plans for Paul, who has a great idea for a start-up business but will need substantial external financing to get started?
A) Have a business plan in place by the first day your business is open. B) Have a business plan in place before seeking out investors. C) Focus on the product overview and fill in details about the competitive environment after the business has launched. D) Focus on the operations overview and fill in financial details after the business has launched. E) Make operational and financial objectives as general as possible.
During a recent budget cutting session, the finance manager at Eastern Shore Bank proposed eliminating the marketing research budget. You are the marketing director. What general arguments would you use to defend expenditures on marketing research?
What will be an ideal response?