Which type of testimony would you use if you wanted to provide an understanding of the

real-life consequences of issues?

A) expert testimony B) reluctant testimony
C) lay testimony D) prestige testimony


C

Communication & Mass Media

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Which of the following are true of descriptive statistics?

a. summarize complex data b. analyze complex data c. show population parameters d. analyze sample types

Communication & Mass Media

The “what” is more intriguing than the “who” when it comes to which type of lead?

A. summary lead B. event lead C. interesting action lead D. second-day lead

Communication & Mass Media

A series of close-up shots is ideal for ______.

A. providing a strong sense of detail B. setting the scene C. focusing on a speech from a single subject D. highlighting an interaction between two or more people

Communication & Mass Media

Uses and Gratifications Theory does not address unethical journalism. This argument relates to the criterion of ________ for evaluating theory.

A. utility B. logical consistency C. heurism D. parsimony

Communication & Mass Media