A(n) ________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort
A) specialty product
B) MRO product
C) shopping product
D) convenience product
E) unsought product
D
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George recently purchased a computer from HardDigits Inc, a firm that sells assembled desktop computers and other electronic products
Included in his purchase were an inkjet printer, a web camera, and an office software program that included a word processor, a spreadsheet, and a photo editor. The price he paid for the computer, software, and accessories was lower than the total price that he would have paid if he had purchased the products separately. In this example, HardDigits Inc uses which of the following product line extension strategies? A) product diversification B) umbrella branding C) product cobranding D) product bundling E) disintermediation
The purchase price of commercial food grinders has a relative importance of 30. Your food grinder has a purchase price rating of 6, and three of your competitors have a rating of 4, 3, and 5
What is your relative advantage with regards to the purchase price of your product? A) 30 B) 180 C) 20 D) 60 E) 6
Outlet centers are shopping centers that contain mostly manufacturers' and retailers' outlet stores.
Answer the following statement true (T) or false (F)
______ describes routine altruistic acts that increase productivity and build trusting relationships in the workplace.
Fill in the blank(s) with the appropriate word(s).