Marketing managers who attempt to raise the quality image of their product by selling it at high prices are following a(n) _____ strategy.
A. profit maximization
B. market share
C. maintained markup pricing
D. prestige pricing
E. investment asset
Answer: D
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Why do certain social media create a dilemma for marketers?
A) Social networks favor public relations tactics, so firms are wondering where to spend their advertising dollars. B) Internet forums are emerging as an alternative to mass media as a source of information. C) Marketers generally do not like to use outlets where they cannot pay for message placement. D) News aggregators are themselves not connectors, so marketers shy away from using these outlets. E) Online communities are replacing personal sales forces, traditionally the biggest promotional investment for firms.
Johan owns an oil-change business called Oil Only. He changes oil in cars-and that is all he does. What kind of retail business is this?
A. off-price retailer B. specialty store C. services retailer D. extreme value retailer E. category specialist
________ are used to enhance customer service, loyalty, and growth.
Fill in the blank(s) with the appropriate word(s).
When considering risk, a manager will often use a judgemental method of risk adjustment
Indicate whether the statement is true or false