Managing the marketing function begins with a complete analysis of the company's situation. A thorough ________ is typically undertaken to guide decision making
A) situation analysis
B) internal assessment
C) industry overview
D) SWOT analysis
E) portfolio analysis
D
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When a crisis hits, corporate communicators should
A) deflect blame to third parties. B) reserve all comments for their favorite media outlets. C) get top management involved immediately. D) go into lockdown mode when asked questions. E) minimize the amount of information given to the public.
The servicing model of representation sees the relationship between workers and their union as:
A. A narrow economic exchange that develops only weak ties between leaders and union members B. A narrow economic exchange that rests upon strong ties between leaders and union members C. A social exchange that develops only weak ties between leaders and union members D. A social exchange that develops strong ties between leaders and union members
Under the doctrine of commercial impracticability, which situation would NOT excuse the seller's performance?
a. The seller forgot to include the cost of freight in a C&F contract. b. The seller's source of supply is no longer available because of a governmental embargo prohibiting an export from another country. c. The seller cannot deliver because severe flooding wiped out three-fourths of the state's produce. d. The seller's workforce is out on an unexpected strike.
The bank recorded a $3,000 deposit as $300. How would this information be included on the bank reconciliation?
A) a deduction on the bank side B) a deduction on the book side C) an addition on the book side D) an addition on the bank side