Which of the following statements are characteristics of ‘postmodernist’ conceptions of organizational culture as text?
a. Organization culture is complex, and can be read in fragments
b. Culture can be viewed more as a ‘text’
c. All texts suppress, silence and marginalize some elements of discursive reality
d. All of the above
d. All of the above
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Total customer satisfaction is measured based on the relationship of ________
A) expected value and total customer benefit B) perceived performance and expectation C) advertised outcomes and real outcomes D) past experience and present experience E) customer attitude and salesperson's attitude
Which of the following is a likely outcome of presenting a new environmental plan to all employees?
a. general opposition from most employees, who will not want additional work b. approval from those scoring high in organizational citizenship but disinterest from others c. approval and support from most employees d. general disinterest from most employees
The Magazine Division of Continental Publishing Company had the following financial data for the year: Assets available for use $1,000,000 Book Value $1,500,000 Market Value Residual income $100,000 Return on investment 15% Refer to Continental Publishing Company. What was the target rate of return for Continental Publishing Company?
a. 10% b. 15% c. 25% d. 5%
One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for-making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's
A. hits. B. extended network. C. bounce rate. D. conversion rate. E. click paths.