A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?
The following are tips you can give:
1 . Present and interpret factual evidence, such as how the software is different or what benefits it provides;
2 . Be objective about product claims; make sure they are substantiated scientifically;
3 . Include testimonials, guarantees, and enclosures;
4 . Subordinate the price so that other more important product features drive the software's purchase.
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Fill in the blank(s) with correct word
______ are considered in-group relationships; they are characterized by mutual trust and liking.
A. LMX relationships B. SX relationships C. Middle-group relationships D. none of these
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Indicate whether the statement is true or false
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