Software designed to trace and report your online behavior without your knowledge is called ______.
Fill in the blank(s) with the appropriate word(s).
spyware
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Which of the following promotion mix approaches involves a producer promoting a product to different channel members who in turn promote the product to customers?
A) direct marketing B) a push strategy C) the publish-subscribe method D) a pull strategy E) vertical integration
Which of the following statements about types of business entities is true?
A. Sole proprietorships are subject to double taxation. B. For accounting purposes a sole proprietorship is not a separate entity from its owner. C. Ownership in a partnership is represented by having shares of capital stock. D. One advantage of a corporation is ability to raise capital.
The purchasing manager of Ingram Printing has selected HP as the supplier of its new high-speed printer and negotiated the terms of the contract. The purchasing manager is the ________ for Ingram.
A. buyer B. influencer C. decider D. user E. gatekeeper
Call records are used to:
A. ensure that data is collected from the correct respondents by limiting respondents to a predefined quota. B. obtain the respondent's cooperation and willingness to participate in the research project. C. ensure the respondents included in a study are representative of the defined target population. D. create double-barreled questions that can be used in an unstructured way. E. gather basic information about an interviewer's performance efficiency.