A factor in determining the rate of return on investment--the ratio of sales to invested assets--is called:
A) profit margin
B) indirect margin
C) investment turnover
D) cost ratio
C
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If price is one of your strong selling points, you should
A) mention special offers, such as volume discounts, before actually stating the price. B) decrease the perception that the price is high. C) break the total price into smaller units. D) give the price a place of prominence in the message. E) not overemphasize it, since you might need to use this advantage later.
Which of the following statements is true about mass media?
A) Personal channels of communication are often called mass media. B) Television advertising is an example of mass media. C) Sales force is a communication channel included in mass media. D) B-to-B companies spend a higher percentage on mass media than consumer-product companies.
Appendixes, if used at all, are normally placed at the end of the report
Indicate whether the statement is true or false
The indirect approach ________ when compared to the direct approach
A) is the better choice for most requests B) includes a request at the beginning of the message C) is easier to understand D) is more time-consuming for your audience to process E) is impolite