A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles. This decreased production in turn will reduce Huffy's demand for bicycle seats. This scenario illustrates_____ demand
a. inelastic
b. joint
c. elastic
d. fluctuating
ANSWER: b
This scenario illustrates joint demand. Joint demand occurs when two or more items are used together in a final product.A decline in the availability of bicycle handle bars reduced the production of bicycles, which in turn reduced the demand for bicycle seats.
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Sampling and other promotions to get customers to try the service at low cost or risk are intended to reduce the problem of:
A) intangibility. B) barrier to entry. C) logistics. D) service design.
Frequently, employers will create a group consisting of representatives of various segments of an organization to work on safety-related issues. These groups are commonly referred to as
A. safety committees. B. monitors. C. labor-management committees. D. human resources assistants.
The investment function of finance helps in _____.
A. making decisions regarding the dividends paid by a corporation B. determining the expenses to be incurred to ensure that the behavior of an investment corporation is socially acceptable C. determining the values, risks, and returns associated with such financial assets as stocks and bonds D. ensuring that 50 percent of all investments in a portfolio are in environment-friendly corporations E. ensuring that the corporations payout maximum dividends per share
Which of the following statements about making creative decisions for international advertising is true?
A. Localized advertising plays no role in making creative decisions for international advertising. B. A product must be positioned similarly in each market, transcending dissimilarities in consumers' usage patterns and habits. C. Creative strategy development for international advertising is basically similar in process and procedure to that for domestic advertising. D. The creative approach used in a company's primary market typically transfers well to foreign markets. E. Emotional appeals such as humor work well in virtually any country, irrespective of differences in cultural backgrounds and consumer perceptions.