Sampling and other promotions to get customers to try the service at low cost or risk are intended to reduce the problem of:
A) intangibility.
B) barrier to entry.
C) logistics.
D) service design.
A
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The goal of ______ is to persuade people to not be persuaded.
A. elaboration likelihood model B. theory of planned behavior C. inoculation theory D. narrative paradigm
An example of horizontal analysis is the increase in cost of goods sold by 29% from 2015 to 2016
a. True b. False Indicate whether the statement is true or false
The trade-off approach may be easier to use when there are/is ________
A) many variables B) only a few alternatives C) observers that are biased D) possible offers that are limited E) only one highly desirable solution
When the total fixed costs increase, the contribution margin per unit ________.
A) increases B) decreases C) increases proportionately D) remains the same