The initial function of a marketing information system is ________
A) generating insights from market consumption patterns
B) analyzing the results of marketing research studies
C) evaluating information from internal and external sources
D) assessing the information needs of a company
E) hiring research firms to conduct market research
D
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When a company amortizes a premium, the interest expense recorded is
A) more than the cash paid. B) less than the cash paid. C) equal to the cash paid. D) all of the above can be correct.
Which of the following is described by Kotler and Keller as a way that companies use their databases?
A) to identify prospects B) to deepen customer loyalty C) to avoid serious customer mistakes D) to decide which customers should receive a particular offer E) to decide which products to offer in a particular geographic area
________ is a tort related to defective products in which the defendant has breached a duty of due care and caused harm to the plaintiff
A) Misrepresentation B) Negligence C) Nuisance D) Fraud
With regard to inventory management, EOQ stands for ______.
a. economic order quantity b. easily ordered quantity c. electronic ordering quantity d. everlasting online quantity