The Bahouth Company wants to develop a sales forecast for a fast-selling new product line it has introduced, in order to help plan future production. The following information has been gathered by the Marketing Department
The past weekly average is 4,200 and the trend has been 250 additional units per week. This week's demand was 4,600 units. Using trend adjusted exponential smoothing, calculate the forecasted sales for next week? (Suppose ? = 0.20 and ?= 0.40.)
At-1 = 4,200 α = 0.2
Tt-1 = 250 β = 0.4
Dt = 4,600
At = (.2 )(4,600 ) + (.8 )(4,200 + 250 ) = 920 + 3,560 = 4,480
Tt = (.4 )(4,480 — 4,200 ) + (.6 )(250 ) = 112 + 150 = 262
Ft+1 = 4,480 + 262 = 4,742
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