Bringing a brand to life by creating an experience that reflects the values of a brand is known as ________
A) brand activation
B) brand valuation
C) cause marketing
D) social marketing
E) viral marketing
A
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Culture includes conscious and unconscious values, ideas, attitudes, and symbols that shape human behavior that are confined to a generation
Indicate whether the statement is true or false
A characteristic of a low-context culture which is prevalent in the United States, Switzerland, and Germany is that:
A) less information is contained in verbal communication. B) major emphasis is on a person's values and position in society. C) the messages are explicit and specific. D) a person's word is his or her bond. E) negotiations are long and protracted.
Texas Company has established a target rate of return of 16% for all divisions. For the most recent year, San Marcos Division generated sales of $10,000,000 and expenses of $7,500,000 . Total assets at the beginning of the year were $5,000,000 and total assets at the end of the year were $7,000,000. Refer to Texas Company. For the most recent year, what was San Marcos Division's return on
investment? a. 20.83% b. 35.71% c. 41.67% d. 50.00%
Things you should not do to maintain the intangible value of the firm include:
A. File patents on patentable processes B. Register copyrights and trademarks C. Document all proprietary processes D. Have personnel execute confidentiality agreements E. None of the above