An advantage of using statistics in your speech is that numbers speak for themselves.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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According to your book, in order to improve our listening we must concentrate on the other

person as a communicator and as a human being. What does this mean, and why do they make this suggestion? What will be an ideal response?

Communication & Mass Media

According to the Diffusion of Innovations theory, the adoption of new technologies _______________

a) takes place for all people at the same time b) only occurs among the best educated people c) follows a predictable sequence of stages d) cannot be predicted and is dependent on cultural context

Communication & Mass Media

Which of the following is not true of television commercials?

a. National advertisers use television commercials to deliver their messages because of its low cost. b. Television advertising is most effective for companies whose products can be sold widely to consumers. c. Production costs for a single television commercial can cost as much as television program production. d. Television commercials are the most visible form of advertising.

Communication & Mass Media

Explicit references to the audience, inclusive language, and a clear organizational pattern are all strategies for encouraging __________.

A. decorum B. resonance C. commitment D. reinforcement

Communication & Mass Media