Which one of the following does NOT fit with open systems?
A. Maintains the status quo and changes the organization's publics.
B. Changes public relations from how it is typically practiced.
C. Suggests adjustment and adaptation and appropriate responses to the environment.
D. Uses two-way symmetric communication.
E. Employs professional as opposed to craft practitioners.
A
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When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality
The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair. A) technology intensity B) responsiveness C) ease of use D) customer training E) adaptability
In the discriminant analysis model, the coefficients, or weights (b), are estimated so that the groups differ as much as possible on the values of the discriminant function
This occurs when the ratio of between-group sum of squares to within-group sum of squares for the discriminant scores is at a maximum. Indicate whether the statement is true or false
Which of the following is the proposed solution for the perception gap?
a. Ensure the right service processes and specify standards. b. Ensure that performance meets standards. c. Learn what customers expect. d. Tangibilize and communicate the service quality delivered. e. Ensure that communications promises are realistic.
There are two approaches for dealing with the prior-period output and prior-period costs found in beginning work in process: the weighted average method and the first-in, first-out (FIFO) method
Indicate whether the statement is true or false