More and better sound doesn't necessarily guarantee a good newscast, but it does add to radio's impact and appeal
a. TRUE b. FALSE
.A
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Which of the following is essential when applying the uses and gratification theory?
a. identifying the needs and most appropriate media for a target public b. ensuring that multiple publics will evaluate and then try a product c. determining the best method for drawing out the opinions of all publics d. understanding the needs and opinions of opinion leaders and influencers
Compare and contrast Barnard's views on authority
What will be an ideal response?
When creating an idea bank, it's important to accept anything as a potential topic
Indicate whether the statement is true or false.
Which dimension of time refers to family experiences (e.g., before Jack and Diane got married, before Noah was born, after Dad had a stroke, etc.) as a way to divide time?
A. multidimensional family time B. social process time C. calendar time D. clock time