In terms of promotion, which of the following type of consumer product stresses status and brand uniqueness?
A. specialty product
B. discretionary product
C. convenience product
D. shopping product
E. unsought product
Answer: A
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Independent retailers are characterized by _____
a. a partnership form of organization b. a franchise form of distribution c. vertical integration d. ownership of only one retail unit
Joshua Thomas Corporation manufactures and retails computer hardware. The president of the corporation bought a new car as a gift for his daughter and paid for it using cash from the business
Since the corporation paid for the car, it was recorded in its books as an asset. Which of the following concepts or principles of accounting did the corporation violate? A) monetary unit assumption B) economic entity assumption C) cost principle D) going concern assumption
External competitiveness refers to:
A. the relative importance of jobs within a company B. comparison of product prices with that of competitors C. competitiveness between different departments in a company D. inflationary pressure caused by external market factors E. comparison of compensation with that of competitors
Powell Lighting was the first company to start selling LED light bulbs in its country-a product that gained popularity among diverse groups. Soon, other companies started to sell their own brands of LED bulbs, thereby giving Powell Lighting ample competition. In response, Powell Lighting decided to limit its LED light bulbs to outdoor models. However, it ensured that these models were the longest-lasting and lowest-priced on the market. With this innovation, Powell Lighting consistently outperformed its competitors for ten years. In this scenario, Powell Lighting maintained a ________ through its innovative strategy.
A. consistent power position B. fiduciary responsibility C. balanced scorecard D. sustainable competitive advantage