What did Astley and Zammuto (1992) argue against the ‘scientific’ criticism of works like Peters and Waterman’s In Search of Excellence?
a. If it is useful to managers in managing, researchers should focus on how managers use it to manage rather than tell managers they are wrong to use it
b. Science has failed to develop a methodology for scientifically investigating the central tenets of the book
c. Peters and Waterman are management deities, and like all deities, their existence does not require scientific proof, but rather belief.
d. All of the above
a. If it is useful to managers in managing, researchers should focus on how managers use it to manage rather than tell managers they are wrong to use it
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How does the problem recognition stage of the business buying decision process differ for straight rebuys and new-task buys?
What will be an ideal response?
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